a man discussing work to his colleague

The NPI Process: Not Just for Engineering

The New Product Introduction (NPI) process is often thought of as a process that is only relevant to product development and engineering teams. However, the NPI process can be beneficial to a wide range of teams within an organization, including marketing, sales, customer support, and even finance.  If you are looking to launch products more effectively, …

a man and a woman looking at the laptop screen

The Importance of the NPI Process for Developing the Next Big Thing…

Our previous posts looked at digital transformation in manufacturing. In this post we are switching gear and look at the New Product Introduction Process or the NPI process. For a long time, this process has been seen by many organisations as the process engineering developed new products. And here in lays the problem… It’s not. …