The MadeIt! Difference
The Stage-Gate® NPI Process was invented by Robert Cooper in the 1980’s and has helped thousands companies improve the innovation of new products.
And yet many companies still struggle with effective New Product Introduction.
Read on to find why MadeIt! is helping companies launch new products faster and cheaper with the MadeIt! difference…
What are the elements that make MadeIt! so different?
Truly Cross-Functional
Breaking down the siloes of the NPI Process
No More Chevrons
Agile and flexible for modern NPI complexity
Its All About Confidence
Asks the question of how confident are you?
Makes Sense to Everybody
No more jargon NPI jargon confusion
Winning Hearts and Minds
Getting everybody pulling in the right direction
Built To Last and Evolve
The NPI process needs to evolve as you do
MadeIt! Is the new standard for NPI.... Are you ready?
Truly Cross-Functional
The MadeIt! NPI process breaks the siloes down in your organisation to understand the main work streams of the NPI Process.
- Design It – Work stream design and develop the product
- Make It – Work stream to develop the capability to make the product
- Sell It – Work stream to develop the capability to market and sell the product
- Support It – Workstream to develop the capability to support and maintain the product
- Manage It – Workstream to ensure the commercial viability of the product
These are not organisational departments, but things we need to achieve through a products lifecycle.
No More Chevrons
Since the invention of the stage and gate process, the use of the chevrons has depicted the linear nature of the NPI process.
With MadeIt! we focus on the evolution of the product and what is needed to successfully launch it, which we all know never is a linear process.
Each stage of the process is broken down into manageable phases with clear objectives to achieve.
It's About Confidence
In many organisations the sign-off of an NPI deliverable is all about risk aversion, so many people don’t sign-off the deliverable until, everything is known and mitigated.
This slows down the NPI process and stage-gates become barriers to cross.
MadeIt! it is different – Focusing on people’s confidence to proceed with the product development rather than asking people to sign-off. Simple, yet effective.
Now you are experiencing the MadeIt! Difference.... Are you ready to learn more?
Makes sense to everybody
The NPI process in many organisations originated out of the engineering and product development functions. Its language is complex and alienates non-technical departments engagement in the NPI process.
Together with the Cross-Functional approach, With MadeIt! we boil down each stage of the NPI process into steps everybody understands:
- Discover It
- Define It
- Design It
- Prove It
- Launch It
- MadeIt!
So simple, we don’t even need to explain it above!
Winning the Hearts and Minds
Change Management is an overused phrase today, but without it all the effort in improving your NPI process will go to waste. Yet many companies engage change management as an after thought and in a methodological way that is dull and not enaging.
Together with our partners Jealousy and Mayhem International, with MadeIt! we break the stereotypical approach of changement management to win the hearts and minds of your teams. Our approach goes beyond a simple infographic and signify a true cultural change in the process and approach of a company.
- Simple and Common Sense – With MadeIt!, language is stripped to basics, so everybody gets it.
- Refreshingly Different – MadeIt! treats change like a marketing campaign, making the communications strikingly different and rememberable
- Relevant – we make sure that people know why MadeIt! is important to them and the impact they can have on the business.
- Engaging – Gone are the days of a printed booklet (…though we do like them). With MadeIt! we make use of multimedia capabilities which we can deliver through your own channels.
Built To Last (and Evolve)
In the end of the day, the NPI process is a business process – After all we don’t just develop new products for love! And the way we do it today will not be the same tomorrow.
With MadeIt! we help companies establish the governance needed to support the process, from the operational needs of an NPI projects to the management governance across many projects.
- Structure – The cadence and participation needed to execute
- Process – What should be the scope of the reviews, roles and responsibilities and continuous improvement
- Reporting – What are the Key Performance Indicators (KPI) which prove success, how are outcomes, deliverables and decisions documents, how do you build on this knowlegde
- Coaching – Bringing to bear the years of NPI experience of the Nick Leeder & Co team to help navigate MadeIt!
GET IN TOUCH TO START YOUR IMPROVEMENT JOURNEY TODAY!
Now you have read about the MadeIt! Difference, let’s get you started on you on the journey to launching new innovative products faster and cheaper.
Reach out to use on the form opposite and we’ll get back to you in a jiffy!
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